Solution: Custom website development, content management system, application design and development, interface design, online catalogue, product database, wholesale back end, smart phone / tablet friendly, search engine optimisation.

Project Overview:

Kasbah Moroccan Imports brings the best of Morocco to Australia, offering a huge selection of unique Moroccan handcrafted furniture, mosaics, ottomans, ceramics, tagines, tiles, tea sets, giftware and home deco. In a short period, Kasbah has become famous for its beautiful products, with colour and warmth that would transform any space into an exotic oasis.

Kasbah engaged Fertile Media to develop a sleek and sophisticated interface that would give wholesale and retail customers a unique experience that other competitors failed to deliver online. We employed warm, traditional design elements, with useful functionality and simple, insightful information throughout. The homepage features a Javascript slideshow that provides an engaging showcase of Moroccan flavours. The site encourages users towards fast and easy access to a product catalogue, which includes a custom build web application so customers can make an inquiry about specific products which is sent to Kasbah via email.

Fertile Media built an effective content management application which allows site administration to easily add/edit and delete photography, website text and have full control over catalogue details. The site is fully optimisated for Search Engines with a page 1 ranking for most key words entered.

SEO Results

Their new website, launched in November 2010 is receiving excellent search results on Google. With constant updates of content, link building with partners, and effective SEO wiring of the website, Kasbah is reaping the rewards of using Fertile Media for their Website Development and Online Marketing projects.

For most key industry related search terms, Kasbah ranks 1-4 on Google.

Test the search rankings on Google.

Search term                      Ranking
Moroccan furniture          # 1
Moroccan wholesale         # 1
Moroccan tables                # 1
Moroccan retail                 # 1
Moroccan gifts                   # 2
Moroccan hire                    # 3
Moroccan tables                # 2
Moroccan lanterns            # 4